The story of PHUKET MERMAIDS has began when our Partner Nuria Stuart, while moving from the snowy mountains of Andorra to the tropical Thai island of Phuket, has noticed that something was missing… . In a country renowned for its paradisiacal beaches and turquoise blue seas, there was little in terms of elegant and alluring swimwear that matched that beauty.

With the entrepreneurial spirit that always followed her, she decides to launch a new swimwear brand, one that would cater for what many women in the region were searching for, yet had trouble in finding.

In December 2004, after two years of hard and passionate work, she has launched her first collection and opened the very first PHUKET MERMAIDS boutique-store on the island.

A day later, the devastating Tsunami, which has caused massive destruction all over Southeast Asia, took with it a big part of the Phuket island as well. Gone with that was a lot of what she had been working for, but certainly not her dream and determination for what she felt passionate about.

A decade later, PHUKET MERMAIDS has become one of the most distinguished Asian fashion brands, appealing to many women with its uncompromising stance for quality, its elegance, attention to details and, above all, exceptional comfort of wearing it. Numerous times our Brand has been selected to dress the Thai contenders at Miss World and every new collection is portrayed in some of the most prestigious fashion and lifestyle magazines.

Encouraged by the success experienced in Asia as well as the unprecedented recognition exhibited by international customers towards our Brand, we are now proudly launching this e-Store of our PHUKET MERMAIDS swimwear in order to provide all women worldwide with an easy access to the object of their desire, regardless of where they are in the World.



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